Sakshi Bedi - Sakshi Bedi is Director of Digital Marketing and IT Services at MacRAE’S, where she drives digital growth by integrating AI-powered SEO, Generative Engine Optimization (GEO), and automation into modern marketing strategies. With more than 15 years of experience, Sakshi specializes in leveraging advanced technology to streamline marketing workflows, optimize cross-functional collaboration, and build agile, high-performing teams. Before joining MacRAE’S, she managed large-scale digital projects at Axtrics Solutions and led India’s largest government-backed skill development initiative as a Corporate Trainer at Centum Learning Limited. Sakshi’s expertise in strategy, technology, and innovation empowers organizations to scale their digital presence with intelligence and measurable impact. She holds a Bachelor’s degree in Clinical Nutrition from Kurukshetra University and a Higher Secondary diploma in Biological and Physical Sciences. Sakshi is passionate about transforming business operations and fostering continuous growth through intelligent automation. Previous Roles / Notable Work Digital Project Manager, Axtrics Solutions Pvt Ltd Corporate Trainer, Centum Learning Limited (led national-level STAR Project for skill development in India) Client Coordinator, Samrat Advertisers Tanvir Singh Chawla - Tanvir Singh Chawla is an accomplished sales and marketing leader with over eight years of experience across the automotive and digital marketing industries. Currently the Digital Strategy Lead at MacRAE’S Digital Marketing Agency, Tanvir specializes in developing and executing high-impact digital strategies, demand generation campaigns, and client success initiatives. He holds an MBA in Sales and Marketing Operations from SVKM’s NMIMS, a bachelor’s in Biotechnology from Panjab University, and a range of industry certifications including Generative AI (LinkedIn), Google Digital Marketing, Google My Business, Google Ads, and Sandler Sales. Tanvir’s previous roles at industry leaders like Bajaj Auto, Maruti Suzuki, and Webware.ai have helped shape his expertise in leading teams, optimizing marketing performance, and driving measurable growth. Known for his strategic mindset and technical acumen, he is committed to delivering results for clients and organizations alike. Previous Roles / Notable Work Digital Marketing Manager, MacRAE’S Digital Marketing Agency Senior Client Success Manager, Webware.ai Area Sales Manager, Bajaj Auto Ltd Territory Sales Manager, Maruti Suzuki India Limited Certifications What Is Generative AI? (LinkedIn, Sep 2023) Skills: Generative AI, Artificial Intelligence for Business, Artificial Intelligence (AI) The Fundamentals of Digital Marketing (Google, May 2020) Credential ID: 7X2 TE3 S45 Google My Business Basics (Google, Apr 2020) Credential ID: 48661656 Google Ads Search Certification (Google, Apr 2020 – Expired May 2021) Credential ID: 48601656 Sandler Sales Certified (Sandler) Hugh Owen - Hugh Owen is President & CEO of MacRAE’S, one of North America’s leading names in B2B digital marketing and industrial data solutions. With more than 30 years of industry experience, Hugh specializes in strategic growth for manufacturing and industrial businesses—helping thousands of companies modernize their digital presence. His core strengths include digital marketing strategy, AI-powered lead generation, Generative Engine Optimization (GEO), and premium B2B data platforms. Hugh’s expertise also covers CRM automation, website development, advanced SEO, and scalable sales enablement. He holds an MBA from Ivey Business School, a Bachelor of Commerce from the University of Toronto Mississauga, and has completed executive programs at both Harvard Business School and Ivey. As a recognized thought leader and seasoned entrepreneur, Hugh is passionate about helping businesses turn online visibility into measurable growth and sustainable competitive advantage. Previous Roles / Notable Work Founder & President, Research in Fact Inc. (1992–1995) Summer Intern, Bedford Capital Ltd. (1991) Led partnerships and publishing for organizations like Thomson Reuters’ Carswell, Canadian Manufacturers Association, and Yellow Pages Affiliations & Memberships YPO (Young Presidents’ Organization) Member of various B2B digital marketing and industrial networks Chrystal Bell- Smythe - Chrystal Bell-Smythe is a Digital Account Representative at MacRAE’S Digital Marketing Agency, specializing in SEO strategy and client relations for businesses in e-commerce, logistics, fitness, packaging and other sectors. With more than twelve years of experience, Chrystal excels in delivering digital projects through collaboration with cross-functional teams, including SEO managers, developers, and content specialists. Her background includes key roles at HANSAmed Limited, where she led marketing and educational event initiatives, and at SPC Student Price Card, where she contributed to digital platform innovation and business development. Chrystal holds a Bachelor of Commerce in Marketing Management from Ryerson University and multiple SheCodes certifications. Known for her client-focused approach and strategic insight, Chrystal is dedicated to helping organizations achieve measurable results through tailored digital marketing solutions. Previous Roles / Notable Work Marketing & Events Project Coordinator, HANSAmed Limited Product Manager & Business Development Coordinator, SPC Student Price Card Research Coordinator, SPC Student Price Card Customer Service Representative, Longo’s Events Assistant, Scarlett House Catering